Marketing Accessibility

Empowering Diverse & Inclusive Digital Marketing For Leading Brands, Organizations, & Government Agencies

According to the CDC, one in four adults in the United States live with a disability. Corporate leaders, marketing directors, and heads of organizations today need to understand the necessity of inclusion of customers and clients with disabilities.

Many businesses and brands are trying to make efforts to ensure compliance with accessibility standards set forth in Section 508 of the Rehabilitation Act as well as the American Disability Act (ADA). Unfortunately, many of them don’t realize that making their websites and apps more inclusive for individuals with disabilities is not just something they should do because they’re required by law.

Rokstars is here to help you succeed by taking advantage of the benefits of becoming compliant with regulations surrounding accessibility.

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Making your website accessible to everyone can ensure that you don’t lose too many clients to your competition. By helping your leadership team understand the importance of accessibility, we can provide you with a solution to improve your overall marketing efforts to make it more inclusive and accessible, and ensure that your website, products, applications, and documents can work with assistive technologies.
If you don’t know how to address accessibility problems, Rokstars is the accessibility consultant that can provide you with a comprehensive framework to make all these problems a thing of the past for you.

A Complete Solution To Meet Your Needs

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With 65 million people in the US living with disabilities and over 1.2 billion worldwide, making your website’s content, products, apps, and services accessible for everyone makes sure that you can reach a wider audience.
In this day and age, consumers prefer to make purchases from brands that are willing to take a stand on issues that matter, and web accessibility is an important cause for people with disabilities, their loved ones, and disability rights advocates.
By taking a stand on improving accessibility, you can build the foundation of a positive brand image for your organization. People with disabilities who have positive interactions with your business are more likely to recommend you to their family, friends, and acquaintances.
Accessibility does more than make your site, apps, documents, and services more usable – it also makes your site more likely to be found by improving search engine optimization (SEO). Building a website with a cleaner interface and easier navigation is not just a legal requirement, it can benefit your organization.
Rokstars provide you with a complete solution to enjoy all these benefits and more.
Learn more about our process of making your organization’s online presence more inclusive for everyone.

Automated Audit

We begin the process by using automated tests to identify the most common problems your website faces. After conducting an audit, we offer you a score that helps you understand the severity of any issues that are making your website and digital assets difficult to use for people with disabilities and recommend solutions to address them.

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Evaluate using WCAG 2.1 AA success criteria
Ongoing evaluation to monitor status and detect errors
Scores, issue severity ratings and remediation recommendations

Human Testing with Manual Evaluation

People with disabilities are better equipped to identify these issues more than any automated processes. That’s why, our team of experts includes people with disabilities who are native assistive technology users. They perform a detailed audit of your website.

We then provide you with a comprehensive report highlighting all the issues and the guidance and tools necessary to fix the problems.

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Identify and test your critical user flows
Test with the most common assistive technologies on a variety of browsers
Deliver a comprehensive evaluations audit identifying errors, with remediation guidance and tools

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Support For Remediation

Rokstars’ accessibility-as-a-service is here for more than merely pointing out the problems to you. We also offer you support through technical help, regular testing and validation, and flagging any new errors that might arise to ensure that your business, brand, or organization is completely compliant with all disability laws.

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Prioritization based on severity and impact
Technical help to fix complex WCAG errors
Regular testing and validation to ensure errors are fixed
Flagging of any new errors that may appear

Training and Enablement

Instead of offering a once-and-done solution, Rokstars is here to partner with your organization to ensure that you can consistently maintain and integrate the best practices for all your workflows by:

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Train your team and leaders in your organization about accessibility so that they can get a better understanding of their customers and integrate the right solutions.
Providing coaching and mentoring for your accessibility trainers.
Offering coursework that includes checklists, style guides, reference materials, manuals, and much more.
Transferring all the knowledge and training necessary for your organization to maintain compliance.

Accessibility Program Management

Our accessibility program management services help you develop an action plan to sustain compliance. We also offer you short- and long-term solutions to make sure that your organization continues using the best practices to make your website, apps, documents, and services easy to use for everyone.

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Our Accessibility Statement demonstrates your action plan for sustained compliance
We solve for short-term needs as well as help you develop long-term accessibility strategies for success

Mobile App Testing

Digital accessibility compliance is not limited to websites. It extends to the mobile apps on smartphones, and our team can work with you to make sure that your mobile apps are also designed so that everybody can have an easier time using them.

We use a team of individuals with disabilities to test, evaluate, and validate your mobile app to identify problems and offer you suggestions and technical support to remediate accessibility issues.

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We test, evaluate and validate for accessibility errors using the same team and the same due diligence processes
Our team works with your team to fix any errors that exist on your app
Our comprehensive approach ensures you’re achieving and sustaining accessibility compliance

Ready to ?

Book a call with our team to get a demo and learn more about how Rokstars can revamp your company’s website to turn it into a platform that guarantees better returns.

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